Email marketing is a marketing strategy that helps build a healthy relationship with existing customers and acquire new customers for the brand. In this age of social media, one might think that E-mail is an old school strategy for marketing your brand but it remains relevant. Litmus estimates email marketing returns an average of $42 for every dollar spent. Elements of effective email marketing strategy An effective email marketing strategy has some crucial elements like a defined goal, a target audience, an organic email subscribers list, a “subscribe us” button, unique and attractive content, and time. The first step to create an email marketing strategy for your brand is to set a goal and target audience for the brand. Selecting your audience needs more care to prevent your emails from landing in the spam folder of a non-targeted and uninterested audience. The next step is to create an organic email list which you can create by adding a “Subscribe us” b...